Category: Email
Email authentication – Analyze your email header
Email authentication is very important to ensure that your emails reach recipients’ inboxes. Especially when it comes to transactional email, there’s no room for error. The main authentication methods are SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance). Here are the main elements to look for in…
Google Postmaster Tools – Compliance status update
Last October, Google and Yahoo announced new common rules for email senders. Also known as Yahoo 🙂 These new rules came into force on February 1, 2024. As mentioned recently, Microsoft has also decided to impose the same requirements on email senders. Dedicated dashboard to find out if a sender complies with the new rules…
Microsoft aligns with Google and Yahoo for sender guidelines
Valimail reports that Microsoft has decided to implement the same requirements for e-mail senders as those announced by Google and Yahoo last October. As a reminder, Google and Yahoo have introduced new rules to protect their users from spam and phishing. It’s great news for the entire email ecosystem that Microsoft is aligning its anti-spam…
Integrate Sweego’s API to send transactional emails
Transactional emails play a crucial role in communicating with your users. Whether it’s order confirmations, password resets, or important notifications, these emails need to be sent reliably and efficiently. In this article, we will guide you through the setup and integration of Sweego’s transactional email API using the /send method. Introduction to the Sweego API…
What is an FBL (Feedback Loop) email?
In the world of email, Feedback Loops enable Mailbox Service Providers (MSPs) to inform Email Service Providers (ESPs) of spam complaints related to their mailings. How does Feedback Loop work? The ESP sends an e-mail to the mailbox provider, who delivers it to the user. The user indicates that it is spam. The Mailbox Service…
New Yahoo Sender Hub Dashboard
Big news in Email World! Yahoo’s postmasters have just released their new interface, the Sender Hub Dashboard! This is a space for email senders to view and manage the Yahoo sender services associated with their brand. A number of services will be available, starting with their Complaint Feedback Loop (CFL) service Gone are the days…
Transactional Emails: Key Considerations for Effective Delivery
What is a Transactional Email? A transactional email is an email sent to an individual following an action or event (calendar-based, automated, or otherwise). Unlike a marketing email or a newsletter, which is the same message sent to a large number of recipients, a transactional email is sent to one person or a few people.…
Mastering email deliverability for developers: A technical guide
many developers face a common hurdle: their carefully crafted emails often end up in the spam folder, even the critical transactional ones. Fear not, fellow devs, for we’re about to embark on a journey to demystify the art of email deliverability optimization.
Understanding Email Statuses: A Chronological Overview
Understanding email statuses in Sweego is crucial for assessing the performance of your email campaigns and ensuring effective deliverability. Email Statuses Timeline This diagram shows the different email statuses from a chronological point of view: Explanation of these email statuses You can find two type of status: Delivery Statuses: Engagement Statuses: