Category: Email

JMAP – “New” email protocol to replace IMAP
JMAP, or JSON Meta Application Protocol, is emerging as a modern alternative to traditional protocols such as IMAP and SMTP. But what exactly is JMAP, and why does it deserve our attention in the field of email ? This article guides you through JMAP’s main technical features and its usefulness. What’s JMAP Protocol? The JSON…

Email deliverability: How to check an ip reputation and protect your email deliverability ?
A poor IP reputation can cause your emails to be classified as spam or even completely blocked by Mailbox Service Providers (MSPs). Maintaining a good IP reputation is therefore essential—whether you’re sending transactional emails, newsletters, or marketing emails. Why Your IP Reputation Matters Just like in real life, a reputation takes time to build but…

Add an email expiration date with Sweego: keep your emails relevant
Discover how to add an expiration date to your emails. A small yet significant step for relevant, and eco-friendly notifications.

Google Postmaster Tools – New Dashboard – Spam
There’s something new on the Google Postmaster Tools interface! After the addition of a page dedicated to monitoring the compliance status of your domain, a new dashboard has now appeared, this time for tracking spam placement! Specifically, using the example of a domain sending with Sweego, the new interface appears as follows: For clarity, Google…

Maximum email size and weight – Explanations
The size, or rather the weight, of emails, especially when they include attachments, is a technical constraint that all users of email marketing services need to be aware of. Email providers impose strict limits on the maximum size of emails, which can have a direct impact on the delivery of your messages. In this article,…

Email authentication – Analyze your email header
Email authentication is very important to ensure that your emails reach recipients’ inboxes. Especially when it comes to transactional email, there’s no room for error. The main authentication methods are SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting & Conformance). Here are the main elements to look for in…

Google Postmaster Tools – Compliance status update
Last October, Google and Yahoo announced new common rules for email senders. Also known as Yahoo 🙂 These new rules came into force on February 1, 2024. As mentioned recently, Microsoft has also decided to impose the same requirements on email senders. Dedicated dashboard to find out if a sender complies with the new rules…

Microsoft aligns with Google and Yahoo for sender guidelines
Valimail reports that Microsoft has decided to implement the same requirements for e-mail senders as those announced by Google and Yahoo last October. As a reminder, Google and Yahoo have introduced new rules to protect their users from spam and phishing. It’s great news for the entire email ecosystem that Microsoft is aligning its anti-spam…

How to Send Transactional Emails Using Sweego’s API
Transactional emails are a critical part of most applications. They are triggered by user actions or system events and are expected to be delivered instantly and reliably. In this guide, we will walk through how to integrate Sweego’s API to send transactional emails from your application, using practical examples and common use cases. What Are…

What is an FBL (Feedback Loop) email?
In the world of email, Feedback Loops enable Mailbox Service Providers (MSPs) to inform Email Service Providers (ESPs) of spam complaints related to their mailings. How does Feedback Loop work? The ESP sends an e-mail to the mailbox provider, who delivers it to the user. The user indicates that it is spam. The Mailbox Service…
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