Category: Email

  • Microsoft aligns with Google and Yahoo for sender guidelines

    Microsoft aligns with Google and Yahoo for sender guidelines

    Valimail reports that Microsoft has decided to implement the same requirements for e-mail senders as those announced by Google and Yahoo last October. As a reminder, Google and Yahoo have introduced new rules to protect their users from spam and phishing. It’s great news for the entire email ecosystem that Microsoft is aligning its anti-spam…

  • How to Send Transactional Emails Using Sweego’s API

    How to Send Transactional Emails Using Sweego’s API

    Transactional emails are a critical part of most applications. They are triggered by user actions or system events and are expected to be delivered instantly and reliably. In this guide, we will walk through how to integrate Sweego’s API to send transactional emails from your application, using practical examples and common use cases. What Are…

  • What is an FBL (Feedback Loop) email?

    What is an FBL (Feedback Loop) email?

    In the world of email, Feedback Loops enable Mailbox Service Providers (MSPs) to inform Email Service Providers (ESPs) of spam complaints related to their mailings. How does Feedback Loop work? The ESP sends an e-mail to the mailbox provider, who delivers it to the user. The user indicates that it is spam. The Mailbox Service…

  • New Yahoo Sender Hub Dashboard

    New Yahoo Sender Hub Dashboard

    Big news in Email World! Yahoo’s postmasters have just released their new interface, the Sender Hub Dashboard! This is a space for email senders to view and manage the Yahoo sender services associated with their brand. A number of services will be available, starting with their Complaint Feedback Loop (CFL) service Gone are the days…

  • Mastering email deliverability for developers: A technical guide

    Mastering email deliverability for developers: A technical guide

    many developers face a common hurdle: their carefully crafted emails often end up in the spam folder, even the critical transactional ones. Fear not, fellow devs, for we’re about to embark on a journey to demystify the art of email deliverability optimization.

  • Understanding Email Statuses: A Chronological Overview

    Understanding Email Statuses: A Chronological Overview

    Understanding email statuses in Sweego is crucial for assessing the performance of your email campaigns and ensuring effective deliverability. Email Statuses Timeline This diagram shows the different email statuses from a chronological point of view: Explanation of these email statuses You can find two type of status: Delivery Statuses: Engagement Statuses: